Keep costumes, hats, sunglasses and other items that cover your face to a minimum.

While it might be tempting to only upload snaps from the beach, where you’re adoring an awesome hat and Ray-ban’s, not being able to see a perspective date’s face is off putting. Adding a couple of shots of you on holiday, wearing a costume, or possibly activity related headgear (such as a helmet) is great for adverting your lifestyle, but these should be limited to a couple of photos and accompanied by other clear face and body images.

If you’re not recognisable from your dating profile pictures, you’re making a big mistake and, if your meeting for the first time from an app, your date may not recognise you at the meeting point. Or, in the worst instances, you might be identified, but your date decides to walk past as they feel the advertising doesn’t match the product.

As you may have read in the Mole-Strosity worst date story, finding the date was bald and with a large facial mole made for an unsuccessful meeting. If you have a distinguishing feature, then embrace it! It adds character and unique selling point, to put you ahead of potential rivals. Plus, different people are attracted to different things – for example, I hate a hairy chest and back, but another contributor on the site loves a bear. One man’s trash is another man’s treasure, so there’s no need to wear a mask.